Course curriculum

  • 1

    Introduction to Lead Generation

    • Rethinking Lead Generation
  • 2

    Chapter I: Lead Generation Within Your Sphere

    • 105 Lead Generation Ideas

    • Connecting to Your Sphere of Influence- Featuring: Lisa Cook, Paula Friedman, Sofia Lock

    • The Power of Networking - Featuring: Jennifer Egbert, Alison Zuckert, John Zuckert

    • Creating Prestige In Your Lead Generation Conversations

    • Creating an Alluring Home Value Analysis

    • Networking to HNW Groups

    • Targeting Your Ideal Client Avatar (03.02.2022)

    • Advanced Lead Conversion + Agent Panel

    • Cultivating a Luxury-Level Database
  • 3

    Chapter II: Lead Generation Outside of Your Sphere

    • 105 Lead Generation Ideas

    • Farming Works - Featuring: David Bell, Kristin Harris, Courtney Ranson

    • The Luxury Open House - Elevating Your Open House Strategy--Agent Panel

    • Open House Strategies - Featuring: Kendall Boyd, Randi Goldberg, Christian Mulhern

    • The Power of Networking - Featuring: Jennifer Egbert, Alison Zuckert, John Zuckert

    • Luxury Lead Generation Online (Social Media)

    • Video for the Win - Featuring: Colin Dart, Bert Gillette, Jen Johnson, Olivia Kunevicius

    • Creating Prestige In Your Lead Generation Conversations

    • Networking to HNW Groups

    • Targeting Your Ideal Client Avatar (03.02.2022)

    • Turning Every Listing Into Three: Leveraging Your Current Business for the Future

    • Cultivating a Luxury-Level Database

    • Lead Generation by Generation: A Focus on Gen Z

    • Lead Generation by Generation: A Focus on Millennials

    • Instagram Rocks! - Featuring: Paige Hoholik, Stephanie Kroll, Scott Noble, Tara Wendt

    • Creating More Leads with the Latest Social Media